After so many years of development, China’s fast-food type of mass tourism is bound to gradually move toward the “slow tourism” era of transition, which is a must resort tourism development, along with the development of holiday travel is the rapid development of resort hotels.
Hainan Resort development process
When the 10 years in the first three Gloria Resort became the first five-star beach resort, when Hainan destined to become the preferred holiday destination of domestic tourists, and with the international tourist island of Hainan, the building continued to deepen, Hainan will also be as an international holiday paradise.
The initial development of Hainan Resort has experienced a number of criticisms: how five-star hotel lobbies, no air conditioning it? How can a five-star hotel staff dressed in casual work for more than ten years …… but only time, resort hotels in Hainan is’s crowded, forming a unique landscape, according to incomplete statistics, there have been five-star hotel in Hainan more than 20, the vast majority of resort hotels, and construction of five-star resort hotel there will be more than 30, meaning that in the near future, there will be more than 60 five-star Hainan, Hainan Island, will be small to become a “five-star hotel island,” the development of high-end resort hotels in Hainan greatly contributed to the traditional sightseeing holiday tourism development to the transition.
Hainan has opened five-star resort hotels are mostly concentrated in Sanya’s Yalong Bay, large East China Sea, Sanya Bay, the Begonia, Clear Water Bay, perfume Bay, Shimei Bay, China in tourist resort areas in the peninsula-built-in holiday Hotel will reach more than 30, the hotel will bring about the increase in the fierce market competition, the face of competition in the market to provide personalized features services will become an inevitable choice between hotels.
Le Meridien Shimei Bay Resort Marketing Strategy
Le Meridien Shimei Bay Resort is located on what basis to hotels and Sanya resort competition? Shimei Bay, China Resources Group, developer and operator of Hong Kong, Le Meridien Resort is the region’s first five-star resort hotel opened, it will promote the overall development process Shimei Bay, and another five hotels will be constructed in the past few years, the completion of .
Le Meridien Resort near future could only go it alone and Sanya Resort & Spa competition, disadvantage is not the formation of regional competitiveness in the East around the city before the completion of inter-railway transport would also be a disadvantage; advantage is that Shimei Bay, a beautiful environment is intensive compared to those who can not Sanya Hotels ratio.
Take long to avoid short, Le Meridien Shimei Bay Resort can not be the face of short-term international visitors the reality of substantial growth, it should be opening up in Hong Kong, Taiwan and Southeast Asian source markets, the same time, increase the domestic holiday market, the cultivation and development of source .
With China’s rapid economic development, increasing people’s income and will have a large number of middle class, while the middle class will be the main force of China’s holiday market, and have become rich “elite” class constitutes a high-end resort hotels in Hainan ultimate market, Shanghai, Beijing, Guangzhou, Shenzhen and other cities is the key source of domestic well-developed land, can increase sales in these cities to promote investment.
Hainan five-star resort hotel in the hardware can and Bali, Phuket island, Jeju Island, Okinawa and other international famous tourist resort of comparable high-end resort hotel, but in software as a service is to be somewhat less, This will require increased tourism in Hainan hotels talent; the future of hotel services, competition, the competition will be only high-quality characteristics of services is possible to win. Le Meridien Shimei Bay Resort in Sanya on the hardware than most five-star hotel is better can be said that a leading position, as long as the services to provide more personalized attention to detail and character of service which we believe will achieve a better market expectations.
build vacation palace, honeymoon resorts
For the holiday off, the resort is a relaxed mind trip. How to choose holiday destinations and resorts is essential.
Relatively speaking: a man loves to play, women beauty. Le Meridien Shimei Bay Resort is not just men, surfing, scuba diving, playing the sea, playing golf in the Holy Land; is also a woman to fully enjoy the romance of Le Meridien Spa spa paradise, imagine a full set of 270
Minutes (including facial, body cosmetic and massage) and spa care, it is a kind of ultimate in the enjoyment …… of course, if you encounter neither like playing golf, scuba diving, surfing, or loving Spa vacation passengers, then the seaside swimming pool, beach sunbathing, a private swimming pool and features like the food should meet the needs of quiet and relaxing holiday.
Le Meridien Resort accordance with market demand to develop a diversified vacation packages and marketing strategies to meet different holiday tourists, such as:
1. Vacation Package Marketing: Golf vacation packages, scuba diving vacation packages, Spa spa vacation packages, leisure packages of pure, etc.;
2. Conference Marketing: session could focus on high-end market, business meetings, industry summit forum and other meetings in their marketing;
3. honeymoon wedding Marketing : honeymoon vacation market is worth in-depth excavation, many of the world famous resorts have honeymoon resorts. In particular the hotel opposite the sea island – plus Ijima, you can not harm the environment under the premise of doing moderate development, build diving resorts and honeymoon destinations wedding held.
A personal view only. Hope that one day soon, can often hear voices:
to Shimei Bay bar, where the home to Le Meridien resort hotel, a seaside resort palace, a romantic vacation paradise ……