Portal of tourism

January 23, 2011

On the Le Meridien Shimei Bay Resort Marketing Strategy

On the Le Meridien Shimei Bay Resort Marketing Strategy
After so many years of development, China’s fast-food type of mass tourism is bound to gradually move toward the “slow tourism” era of transition, which is a must resort tourism development, along with the development of holiday travel is the rapid development of resort hotels.

Hainan Resort development process

When the 10 years in the first three Gloria Resort became the first five-star beach resort, when Hainan destined to become the preferred holiday destination of domestic tourists, and with the international tourist island of Hainan, the building continued to deepen, Hainan will also be as an international holiday paradise.

The initial development of Hainan Resort has experienced a number of criticisms: how five-star hotel lobbies, no air conditioning it? How can a five-star hotel staff dressed in casual work for more than ten years …… but only time, resort hotels in Hainan is’s crowded, forming a unique landscape, according to incomplete statistics, there have been five-star hotel in Hainan more than 20, the vast majority of resort hotels, and construction of five-star resort hotel there will be more than 30, meaning that in the near future, there will be more than 60 five-star Hainan, Hainan Island, will be small to become a “five-star hotel island,” the development of high-end resort hotels in Hainan greatly contributed to the traditional sightseeing holiday tourism development to the transition.

Hainan has opened five-star resort hotels are mostly concentrated in Sanya’s Yalong Bay, large East China Sea, Sanya Bay, the Begonia, Clear Water Bay, perfume Bay, Shimei Bay, China in tourist resort areas in the peninsula-built-in holiday Hotel will reach more than 30, the hotel will bring about the increase in the fierce market competition, the face of competition in the market to provide personalized features services will become an inevitable choice between hotels.

Le Meridien Shimei Bay Resort Marketing Strategy

Le Meridien Shimei Bay Resort is located on what basis to hotels and Sanya resort competition? Shimei Bay, China Resources Group, developer and operator of Hong Kong, Le Meridien Resort is the region’s first five-star resort hotel opened, it will promote the overall development process Shimei Bay, and another five hotels will be constructed in the past few years, the completion of .

Le Meridien Resort near future could only go it alone and Sanya Resort & Spa competition, disadvantage is not the formation of regional competitiveness in the East around the city before the completion of inter-railway transport would also be a disadvantage; advantage is that Shimei Bay, a beautiful environment is intensive compared to those who can not Sanya Hotels ratio.

Take long to avoid short, Le Meridien Shimei Bay Resort can not be the face of short-term international visitors the reality of substantial growth, it should be opening up in Hong Kong, Taiwan and Southeast Asian source markets, the same time, increase the domestic holiday market, the cultivation and development of source .

With China’s rapid economic development, increasing people’s income and will have a large number of middle class, while the middle class will be the main force of China’s holiday market, and have become rich “elite” class constitutes a high-end resort hotels in Hainan ultimate market, Shanghai, Beijing, Guangzhou, Shenzhen and other cities is the key source of domestic well-developed land, can increase sales in these cities to promote investment.

Hainan five-star resort hotel in the hardware can and Bali, Phuket island, Jeju Island, Okinawa and other international famous tourist resort of comparable high-end resort hotel, but in software as a service is to be somewhat less, This will require increased tourism in Hainan hotels talent; the future of hotel services, competition, the competition will be only high-quality characteristics of services is possible to win. Le Meridien Shimei Bay Resort in Sanya on the hardware than most five-star hotel is better can be said that a leading position, as long as the services to provide more personalized attention to detail and character of service which we believe will achieve a better market expectations.

build vacation palace, honeymoon resorts

For the holiday off, the resort is a relaxed mind trip. How to choose holiday destinations and resorts is essential.

Relatively speaking: a man loves to play, women beauty. Le Meridien Shimei Bay Resort is not just men, surfing, scuba diving, playing the sea, playing golf in the Holy Land; is also a woman to fully enjoy the romance of Le Meridien Spa spa paradise, imagine a full set of 270
Minutes (including facial, body cosmetic and massage) and spa care, it is a kind of ultimate in the enjoyment …… of course, if you encounter neither like playing golf, scuba diving, surfing, or loving Spa vacation passengers, then the seaside swimming pool, beach sunbathing, a private swimming pool and features like the food should meet the needs of quiet and relaxing holiday.

Le Meridien Resort accordance with market demand to develop a diversified vacation packages and marketing strategies to meet different holiday tourists, such as:

1. Vacation Package Marketing: Golf vacation packages, scuba diving vacation packages, Spa spa vacation packages, leisure packages of pure, etc.;
2. Conference Marketing: session could focus on high-end market, business meetings, industry summit forum and other meetings in their marketing;
3. honeymoon wedding Marketing : honeymoon vacation market is worth in-depth excavation, many of the world famous resorts have honeymoon resorts. In particular the hotel opposite the sea island – plus Ijima, you can not harm the environment under the premise of doing moderate development, build diving resorts and honeymoon destinations wedding held.

A personal view only. Hope that one day soon, can often hear voices:

to Shimei Bay bar, where the home to Le Meridien resort hotel, a seaside resort palace, a romantic vacation paradise ……
On the Le Meridien Shimei Bay Resort Marketing Strategy

December 17, 2010

Ye Cheng Chun everywhere

Filed under: Photographic Memory — Tags: , , , , — admin @ 9:25 am

Ye Cheng everywhere Spring

Spring
Flying a dream season
Ye Cheng – Haikou
No one city in winter
The atmosphere was permeated with a spring
Look
Beautiful spring
Filled with Spring
Happy faces
Down with the lens
Chinese New Year a memorable time

Ye Cheng everywhere Spring
The annual “Wanchun will be” large Spring Festival Lantern Festival held in Haikou Wan Lvyuan.
Ye Cheng everywhere Spring
Wanlv Yuan for a visit.
Ye Cheng everywhere Spring
Planning model Qiongzhou Strait Bridge will appear in the Wanchun.
Ye Cheng everywhere Spring
The newly completed coastal tourism corridor.
Ye Cheng everywhere Spring
Wan Lvyuan corner.
Ye Cheng everywhere Spring
Wanlv Yuan.
Ye Cheng everywhere Spring
Wanchun will be on-site.

November 16, 2010

Mangrove Bay Resort Begonia Linfeiermeng

Begonia Bay Mangrove Resort Linfeiermeng

Mangrove Bay Resort Begonia Linfeiermeng, the Chinese first seven-star hotel, is the “Mangrove” brand ultra-high-end hotel’s logo work. The project is located in Hainan Province, the “National Seashore,” said Begonia Bay, covers an area of 323 acres, adjacent to the luxury yacht club, an 27-hole seaside golf course and Asia’s largest marine park.
Begonia Bay Mangrove Resort Linfeiermeng

Begonia Bay mangrove Linfeiermeng hotels, architectural features, such as a huge color shell, elegant, gracefully standing in the sea. Designed to take all-suite hotel, every floor has a butler service, and is equipped with a sun garden lounge, each valued suite is equipped with swimming pool. Its hardware and software facilities are on par the world’s first seven-star hotel – Burj Al Arab Hotel in Dubai.
Begonia Bay Mangrove Resort Linfeiermeng

Begonia Bay mangrove Linfeiermeng hotel plans to invest 1.6 billion yuan in 2009. September 5, 2008, mangrove Linfeiermeng Hotels and Fairmont Hotels & Resorts has signed a management agreement commission.

October 23, 2010

Hainan bustling real estate is being put on whether it is a tragedy or a comedy?

Filed under: Hainan Chronicle — Tags: , , , — admin @ 9:25 am

Real estate is being staged in Hainan full swing is it a tragedy or a comedy?
(well-known real estate developers, Hainan Tourism: East and Hainan Fu Wan a View / The Bo Photography)

Myth came crashing down on in Dubai, when China’s Hainan’s real estate market is in full swing staging another new myth.

With a high-profile promotion of international tourism in Hainan Island, the concept of developers and investors from all over the country flocked Wanli gold, Hainan, Sanya and other East Coast in particular, land and housing prices even more costly.

National Bureau of Statistics data show that house prices in Sanya for 9526 yuan from the June / m, along the way to September rose to 14,751 yuan / square meter.

The Land Reserve in Hainan Province finishing Trading Center Trading Division of Land Reserve data showed this year in Hainan’s overall housing prices up to 10%.

The last century 90′s, Hainan, the shadow of the real estate bubble burst is not scattered, Dubai, the crisis also sounded the alarm, heated real estate is being staged in Hainan whether tragedy or comedy?

corners of the country of investors

By the end of November, with his enthusiastic owner of small coal mines in Shanxi Province at a friend’s referral, the straight Hainan. “My friends have bought several sets in early in Hainan Seaview room, from 1 month to 11 months, these suites have been earning around 60%.” Mr. Sung told the “China Times” reporter, I heard that the “Hainan Island, Plan International Travel “The recent approval of the State Council will be present Hainan’s development and relevant supporting more and more complete appreciation of the room is great.

Mr. Sung is just all over the country to the gold rush of investment in Hainan off the drop in the ocean. “People everywhere are foreigners come to Hainan to purchase, especially the sea view room, very few locals are foreigners pushed up housing prices in Hainan.” A professor at Hainan University, told reporters.

In fact, prices hit Hainan, stir-fried, has only a small part of the investment-off at work.

“Nowadays, Tibet, Yunnan, Guizhou, the country’s investment-off provinces and cities have already appeared in Hainan, especially Jiangsu and Zhejiang, Shanxi, north-east, Chongqing, Chengdu and other places of investment, customer-sheng, after November, Shaanxi, Inner Mongolia and Xinjiang also been a proliferation of investors. “Lianhua initiatives in Hainan, the company official told reporters that people throughout the country pushed up prices in Hainan.

Sanya City Real Estate Board of Party Secretary Li Honghai also analyzed that the current clients come from the Northeast to buy a house in Sanya, Beijing and Shanghai, Jiangsu and Zhejiang, Shanxi, Sichuan and other provinces.

This reporter has learned, most of investors are the choices in Hainan Seaview Room or high-end housing, but apart from the island of Sanya international tourism concepts, current and Wenchang in Hainan and Haikou, Boao, Qionghai other places have also been used by investors as the most with appreciation of the potential real estate section. Because the countries have in the administrative level for a town of Boao, to build the airport; while China’s largest space city Wenchang was opened in September to build.

Moreover, the investment customers were also not worried about their abandonment of sea view rooms will appear.

According to his enthusiastic introduction, the majority of investors believe that the current real estate in Hainan is still room for growth, investors through investment there is still much room for gains access to the appreciation.

“A lot of real estate was also commissioned to provide professional management services to owners every year to live inside their own houses in Hainan last two weeks, the rest of the time, they have entrusted the management company will be used for rental housing, access to rental income.” Says Mr Song.

500 developers to grab land the East Coast

And investment, while passengers who show up in Hainan Province, as well as across the country the size of the developers made their arrival, and Hainan, Sanya, Hainan, especially the east coast of the land Feng Qiang. Agile, R & F Properties, CITIC and real estate developers all over the country have come to the enclosure of Hainan, Hainan land prices skyrocketed.

Recently, the China Real Estate Assessment Center, specifically the real estate market in Hainan issued the “2009 real estate development enterprises in Hainan Top 10″ report, the report shows: Agile, Hainan, Sanya Luhuitou, Sanya Yalong Bay, Hainan Luneng 10 real estate companies, etc. enterprises are a strong leader in 2009, Hainan property.

Land Reserve in Hainan Province finishing Trading Center Trading subjects related to land bank sources said that about 100 came to our house off the island’s developers to invest. In the 595 kilometers from Haikou to Sanya, the golden coastline, invested billions of billions of tourism real estate projects abound, R & F, Vanke, Luneng, Poly Real Estate, Resources, and other famous figures of real estate developers, flash them.

“Hainan land prices have been rising very fast, ever-changing prices.” Lianhua initiatives in Hainan, the company official told reporters that two or three years ago to 300,000 -40 yuan / mu of land has now risen to more than 100 million / acre .

The sources also told the reporter, and now there are at least 500 more than the size of Hainan developers in the operation, the latest investment of about 20 billion or so. However, with its potential investment has been to take land, or at least multi-billion dollar funds will operate in the real estate market in Hainan.

“Now, along the east coast of Hainan Province inward depth of one kilometer block, has been divvy up. Only recently a new circle of land reached 50 square kilometers. 50% of the land developers of the new ring, as well as 50% of the of the last century 90′s period of real estate in Hainan was stir-ring is gone, while tossing in exile in the hands of some local people lying on the ground. “Hainan, a local developer, said.

Government Pushing Hands

A large number of land transfer and Hainan, the biggest beneficiary of high prices, than the local government.

“Hainan’s largest real estate concept of the driving force, but also the local government of Hainan Province.” These local developer told reporters, because there is no other industry can pull in Hainan GDP, while the tourism industry and relatively inexpensive, so the financial accounts of land in Hainan Province GDP, 30 % or so. “This is just the accounting of the sale of land and real estate investment in pure pulling power, if the real estate industry coupled with other radiation-related industries and consumer, the real estate industry to the GDP of Hainan Province pulling power even higher.”

It is precisely the local government in Hainan Province, Hainan, in the strongly praised the concept of real estate, whether it’s international tourism island, Begonia Bay development, the Boao airport or aviation city.

Sanya City Housing Authority for security and property on the external, said Li Honghai, Sanya has a unique tropical sea resources, can be said to be “the Chinese people’s back garden”, to some extent in Sanya purchase is also a status symbol, which are Sanya to attract people’s choice across the country. It can be said now to buy a house in Sanya “very smart.”

He also believes that the current annual turnover of Sanya City in the 1 million / square meters, the supply will need to reach 2 million / square meters, in order to achieve balance between supply and demand. Sanya urban development, real estate development will follow the five-year plan to go to further improve infrastructure and living supporting, for example, the introduction of People’s Liberation Army General Hospital, Hainan Branch to build the Olympic sports center.

Hainan’s real estate concept is stir-fried to the stock market was also reflected extremely hot.

Plate as the main body of Hainan Island, Hainan’s tourism-related stocks in early November, turned out to November 5, Hainan local shares a sudden outbreak of 20-related stocks in the 18 day close out the Yang Xian, plate as a whole rose 4.7%, ranking geographical section of the first two cities. As of November 16 closing, Hainan month cumulative plate has gained 17.33%.

“Inflation expectations, government policies to stimulate domestic demand forces, lack of investment channels and the government pushing an international tourist island of Hainan, the concept of all the current round of real estate in Hainan has been an important reason for stir-fried.” Lianhua initiatives in Hainan, said the company’s responsible person .

old speculators sit on the sidelines

In Hainan, a new round of real estate boom, many passengers are still not forgotten the old floor of the last century 90′s those images.

Hainan in the last century and the early 90s that the real estate market bubble, so a lot of developers are still a lingering fear. The total number of 6.558 million of the island, but actually had more than 20000 real estate company. Short period of three years, 1990-1993, house prices increased by more than 4 times. The final legacy is more than 600 buildings “uncompleted flats”, 18,834 hectares of idle land, and the backlog of 80 billion yuan of funds, only four state-owned commercial banks as much as 30 billion yuan of bad loans.

Premier Zhu Rongji at that time the deadline divestment of the “three-point” cut off the funding chain, after a time, developers have to flee, or the place closed down. When banks started to dispose of non-performing assets, it found that many mortgage project in fact was to dig a pit, to sky-high price of real estate collateral, but the “castles in the air.”

“I spent 40 years in Hainan, witnessed the madness that time reselling the property, the collapse of castles in the air, making the contractor on schedule was finally forced to strip from the bank to the non-performing assets of the company. People go floor space 10 years, most of the bad Last House is cheap and the transfer and re-built, sold without the knowledge of outsiders. “

Mr. Zhang is still doing real estate said that although the first time in 10 years, but must guard against making the same mistakes again in Hainan.

But Mr. Zhang also believes that compared to that era, the current is still relatively rational, Hainan. 90s of the last century, physical investment was scarce, the majority are reselling a piece of land in a map with the land as long as the card can be transferred between twenty and thirty times a day, the price can be turned 20 times. Is pure get money, no physical investment.

“Right now, although did not rule out the bubble fired up, but the investment is visible entities in the market. Now the price of the real estate bubble is a bubble, but those days are in a market fraud.” Mr. Zhang said.

Of course, Mr. Zhang agree that once the bubble bursts, the end result is the same – a large number of residential flats and bank debt. The best economy has been getting better, or as of the last century 90′s Hainan Dubai real estate bubble, and now, as the real estate industry will be plunged into a serious recession.

Hainan Lianhua initiatives in companies who also believes that the biggest risk, will be touted as the concept of Hainan, local real estate risk, because the first line of the sea to Hainan has been sold VIS, rely on the land to pull the financial GDP of Hainan province, the future of sustainable development will be the biggest problem. The Government should learn from the lessons of Hainan lesson and Dubai, an appropriate regulation of real estate, check the blind momentum of development.

Source: China Times

October 10, 2010

Poyang Lake’s “Bermuda”

Filed under: Poyang column — Tags: , , , — admin @ 9:25 am

April 16, 1945, a 2000-ton transport ship of the Japanese invaders, “Kobe on the 9th,” loaded with plunder from all over China to the gold and silver jewelry and precious cultural relics along the lake north, ready to return to Japan via the Yangtze River . Boat trip to a place called Laoyemiao a sudden accident, and the value of hundreds of millions of treasures silently sink the ship, more than 200 people were no survivors …… strange mysterious death of waters, the capsized boat, frequently happen! Bewildering terror zone, disaster often staged! Thousands of shipwrecks over the centuries have disappeared ……

CCTV-4 “Across China” Jiujiang album “lake’s” Bermuda “” was broadcast on April 10 evening, causing many people are concerned about ……

(Source: CCTV International)

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